What is SEO?
SEO stands for search engine optimization, which is a set of processes used to improve a website’s visibility in search engine results pages (SERPs), particularly on Google.
By improving and establishing rankings for relevant search queries (keywords), you can get more unpaid traffic from search engines (organic traffic).
Why is SEO important for my website?
SEO is crucial because it helps your site become more visible to those who are looking for solutions that your brand, product, or service can provide.
Higher visibility in search results correlates with more traffic, and potentially more conversions and customers.
How does Google rank websites?
Google uses a complex algorithm that takes into account over 200 factors to rank websites.
These factors include domain authority, relevance to the search query, user experience, page speed, backlinks, and many others.
Can I do SEO myself, or should I hire a professional?
While basic SEO can be performed by anyone with the willingness to learn, hiring a professional might be beneficial for more advanced strategies or highly competitive industries.
Please note that GC Online’s model is to help start-ups and SMEs (small & medium enterprises) get a foothold in the online world. We are not suitable for large firms.
How long does it take to see results from SEO?
SEO is a long-term strategy. It can take at least a few months to see results.
Typically, you might start to see noticeable results within 3 to 6 months, but significant improvements and a return on investment can take up to a year or longer.
It’s important to set realistic expectations from the outset!
Why is keyword research important for SEO?
Keyword research forms the backbone of any SEO campaign.
It’s crucial for understanding what your target audience is searching for and the language they use.
This research allows you to optimize content accordingly to increase traffic.
What are 'backlinks,' and why are they important?
Backlinks, also known as inbound links, are links from another website to yours. They are vital because they act as a ‘vote of confidence’ from one site to another.
Backlinks to your website signal to search engines that others vouch for your content, which can improve your site’s ranking.
What is Technical SEO?
Technical SEO refers to the process of optimizing the infrastructure of your website to improve its rankings in the search results.
It focuses on ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of technical SEO include crawling, indexing, rendering, and website architecture.
This aspect of SEO is about improving your site to make it easier for search engines to find, understand, and store your content, while also enhancing user experience factors, such as making your website faster and easier to use on mobile devices.
If you want to learn more yourself, Moz.com has an excellent beginner’s guide!
